
Digital narratives are transforming how young readers engage with stories. Interactive picture books, transmedia storytelling, immersive experiences, and AI-mediated collaborative creation are reshaping the ways stories are read, experienced, and shared. This goes beyond a simple proliferation of technological formats; it represents a cultural shift that is reconfiguring both narrative forms and the reader’s role within the reading experience.
As Marshall McLuhan observed, new media never simply supplement older ones, nor do they leave them unchanged—they continuously reshape their forms and positions. Today, digital and multimedia are not replacing the traditional book but redefining its role, distributing the reading experience across new languages and practices. In this landscape, the question is not whether the digital has entered the terrain of children’s and young people’s storytelling—its presence is already established—but how its development is taking shape, and under which logics it is being guided.
What does it mean to read a story in digital environments? What forms do digital narratives take? How do they engage the reader, through participation, exploration, and co-creation? And what criteria allow us to recognise quality beyond technical innovation or the mere appeal of interactivity?

© Serena Viola, 2026
Digital Narratives Observatory
is a project promoted by Literacy Italia and the Bologna Children’s Book Fair

Observing how stories evolve
The Observatory is grounded in the belief that the traditional book remains an essential narrative experience, while at the same time recognizing that new digital forms deserve to be understood, analysed, and evaluated through research and professional dialogue.
Digital technologies are not simply adding new formats to the publishing landscape: they are redefining the way stories are created, distributed, read, and shared. The reader is no longer just a recipient: they can explore, interact, participate, and co-create. These transformations raise concrete questions for the entire children’s book supply chain:
- For teachers and educators: how can digital narratives be integrated into reading education? What skills need to be developed to support students in hybrid and multimodal narrative environments?
- For publishers: how are digital narratives for children and young people evolving? How does the relationship between author, illustrator, and reader change when a story becomes interactive? Which digital experiences truly engage young readers — and which remain mere technological experiments?
- For researchers: how can the literary quality of a digital narrative work be assessed? What theoretical frameworks can help us understand these new narrative forms?
The Bologna Children’s Book Fair, the world’s leading reference point for children’s publishing, is the ideal place to host an Observatory capable of bringing these perspectives into dialogue.
Observatory’s activities for the upcoming edition of the Bologna Children’s Book Fair 2026
- Digital Narratives Trends 2026 Report — The Observatory’s first report, integrating survey results with an analysis of emerging trends from international academic research.
- BCBF 2026 Exhibitor Survey — A 6-question survey addressed to all exhibitors at the Fair, capturing how the international publishing sector relates to digital narratives.
- International Conference (15 April 2026) — Presentation of the report and round table with international researchers, authors, and publishers, in the presence of a representative of the European Commission.
- Teachers’ Day (16 April 2026) — A training event for teachers and librarians on digital narratives as a tool for reading education. The initiative is recognised by the Italian Ministry of Education (MIM) and published on the S.O.F.I.A. platform. For more information about the programme, click here.
Scientific Committee
The scientific coordination of the Observatory is entrusted to an interdisciplinary committee of experts in the fields of children’s literature, media education, and digital literacies.

Pier Cesare Rivoltella
Professor of Didactics and Special Education at the Department of the Arts, University of Bologna. His research interests focus on media literacy, educational technologies, and didactic research, with particular attention to the relationships between media, education, and training. He is Director of the Master’s programme MED. Media, Education and Didactics for Digital Innovation and has coordinated numerous national and international research projects. He is President of SIREF (Italian Society for Educational and Training Research), serves as editor and co-editor of several academic journals and book series in the field of pedagogy, and is the author of numerous influential volumes on didactics and media education.

Jennifer Rowsell
Jennifer Rowsell, PhD, is an internationally recognised scholar of literacy and multimodality, with over 25 years of academic and research experience across universities in the United States, Canada, and the United Kingdom. She has held senior leadership roles, including Tier 2 Canada Research Chair at Brock University, Deputy Head of School at the University of Bristol, and Director of Research and Innovation at the University of Sheffield. Her work has been instrumental in expanding literacy beyond print to include images, objects, spaces, and digital media, positioning multimodality as a central concept in contemporary literacy studies. She is known for her collaboration with Kate Pahl and their concept of artifactual literacies, which shows how personal objects and artifacts reveal what and how people learn, as well as for her widely cited books and handbooks on multimodality and digital literacy. Working in classrooms and communities, Rowsell has explored how identity, culture, and place inform reading, writing, and meaning-making, and she designs research-informed practices that help educators value diverse forms of expression—video, design, movement, and more. She served as Lead Editor of Reading Research Quarterly from 2022 to 2026 and is a founding editor of the Routledge Expanding Literacies in Education book series. She is also a member of the board of the European Literacy Policy Network.

Tiziana Mascia
PhD, teaches Children’s Literature and literacies at the University of Urbino Carlo Bo (DISTUM Department of Humanities). Her research develops within the field of children’s literature and literacy studies and focuses on the sociocultural dimensions of reading experiences, nonfiction, and digital narratives for children and young people. Her academic publications includes monographs, peer-reviewed journal articles, and contributions to edited volumes, as well as participation in national and European research projects and collaboration with international research networks and institutions. She is the founder of Literacy Italia, an association dedicated to fostering dialogue between research, schools, and teacher education in the field of literacy and children’s and young adult narratives, affiliated with the Federation of European Literacy Associations (FELA) and the International Literacy Association (ILA). She is a member of the board of the European Literacy Policy Network (ELINET).

Ugo Guidolin
Teaches Cultural Anthropology of Digital Media, Information Design, and Digital Visualization and coordinates the Media and Digital Design Lab at IUSVE University (Venice and Verona). His work focuses on media education and digital literacy, areas in which he has led workshops and seminars. He is a member of the executive board of Literacy Italia and contributed to the policy document Digital Technologies and Children: Guidelines for Responsible Use (CSB Onlus, 2015). He has taken part in IUSVE research projects, including Educators and New Media (2017) and Growing Digital (2020). He is the author of the essay Thinking Digitally (McGraw-Hill, 2005) and of the cyber-narrative for young readers Sybo, My Stratospheric Friend (Edizioni Paoline, 2010).
Promoters
Literacy Italia
Literacy Italia (ALI) is a non-profit association that promotes literacy as a social, educational, and cultural competence. It is a qualified body recognised by the Italian Ministry of Education and Merit for teacher training (Directive 170/2016) and collaborates with schools, universities, and cultural institutions to promote reading and digital literacy. It is affiliated with the Federation of European Literacy Associations (FELA) and the International Literacy Association (ILA), and is part of an international network spanning over 80 countries.
Bologna Children’s Book Fair
The Bologna Children’s Book Fair is the world’s leading event dedicated to children’s and young people’s publishing. Each year it brings together publishers, authors, illustrators, agents, digital developers, and book professionals from around the world. The Fair is where trends emerge, rights are exchanged, and new narrative forms are explored — making it the natural home for an Observatory that seeks to understand where storytelling for the next generation is heading.
Contacts and useful links
E-mail: associazione@literacyitalia.it


